Marketing Plan: A Map for SUCCESS

摘要

When you start out on a road trip to a new destination, you wouldn't think of hitting the road without a map or detailed instructions by your side. Taking a wrong turn can cost time and money as well as increase your stress level. Like travelling, navigating your business requires you to know where you're going and how you plan to get there. Just like a roadmap, a marketing plan will help you avoid wrong turns and get you where you want to go with fewer chances of costly mistakes. With increasingly volatile markets and rising financial stakes, depending on luck to reach your objectives is not an option. Developing a marketing plan is an essential first step to reaching your destination of profitability.