India's biscuit market poised for growth in premium segment

摘要

India's biscuit market, valued at Rs145bn in 2014, is expected to grow by 14% per annum to reach Rs279bn (US $4.4bn) by 2019, with premium biscuits such as cream, health & cookies growing at a faster rate than the standard glucose variety. The main drivers behind this growth are larger disposable incomes, the proliferation of modern supermarket chains and increasing health concerns and body image awareness. As a response to the growing demand for premium biscuits and driven by high margins, many manufacturers are offering premium biscuits in smaller more affordable packs.