Eggs are magic camoaingn 2011

摘要

The eggs are magic campaign 2011 has been finalised with some elements already in the implementation phase. The target LSM (Life Standard Measure) for 2011 is 4-6. Why LSM 4-6? Research has shown us that this segment represents the biggest consumer segment in terms of number of households, egg buyers and egg volumes. Every percentage increase in egg consumption in the segment will have a higher impact on overall South African egg consumption than if we increased other LSM segments. The campaign willfocus on children and mothers.