Consumer education through the branding and marketing of eggs

摘要

Eggs can be more than a simple staple, but consumers need to be engaged and products need to be differentiated to make the most of the opportunities that exist with growing consumer interest in the relation between health and diet.The functional food business is taking off. Consumers see more and more fortified foods when they roll their carts through the grocery aisles, but do they understand what they are buying or how one brand is different from the next?