Brazil: poultry giant's metamorphosis: Impressions of an industry undergoing growth and rapid change

摘要

Now leading the mvrld in terms of poultrymeat exports, the Brazilian industry is righting hard to maintain its number 1 position. While countering criticism from several international quarters on its standards and practices, the leading companies there are also battling each other to expand their influence. There is plenty to admire about Brazil's poultry industry. It is blessed with many advantages including plentiful and relatively cheap natural resources, but it has made the best of these to become the leading supplier of poultrymeat to a protein-hungry world from a distant 'also-ran' position just a decade or so ago. Perhaps for these very reasons, the Brazilian poultry industry's metamorphosis has attracted suspicion and criticism.