Bernard matthews returns to its roots to secure future

摘要

By any standards, UK turkey giant Bernard Matthews Ltd has been hit hard by a series of crises in the last year or so. The company is fighting back hard on several fronts to stage a recovery. Present British monarch, Queen Elizabeth II, described 1992as her annus horriblis' (Latin: bad year). Bernard Matthews - once regarded as king of the British poultry industry - recently told local newspaper Eastern Daily Press that the past year or so was its own annus horriblis - the worst it could remember, hit by the triple 'whammy' of allegations about unhealthy eating products, a court conviction for animal cruelty and avian influenza (AI).