BASF's new trend collection is entitled RAW. The title aims to convey the designers' expectation to do more than create new automotive colours. The designers at BASF's Coatings division set out to design essential colour concepts. The 2015-2016 BASF collection features approaches for the display of social trends and translates them into distinctive colours. "Continually challenging the consumeristic attitudes and searching for alternatives is also making itself felt on a global level in the world of colours of the RAW collection," said Astrid Van der Auwera, Global Strategic Marketing at BASF Coatings.
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机译：巴斯夫的新趋势系列名为RAW。标题的目的是传达设计师的期望，而不是创造新的汽车色彩。巴斯夫涂料部门的设计师着手设计基本的色彩概念。 2015-2016年巴斯夫（BASF）系列采用了展示社会趋势的方法，并将其转化为独特的色彩。巴斯夫涂料全球战略营销部门的Astrid Van der Auwera表示：“不断挑战消费主义态度并寻找替代品，这也使自己在RAW系列色彩的世界范围内都感到了自己。”
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