Flexibility is in and rigidity is out.There is a consensus in the marketplace that flexible packaging would continue to gain market share as it replaces rigid containers in existing product lines and is identified as the most viable option for new products.Flexible packaging offers significant cost savings,source reduction and weight saving over rigid packaging.It also offers a differentiating presence on the shelf for retail items in stand-up pouches,for instance.Even back home,in India,flexible packaging is the most commonly used packaging,accounting for more than fifty per cent of the total packaging demand(by volume).With innovative materials,advanced technology and popular demand,the quest to take flexible materials where no packaging has ever gone before will undoubtedly continue...
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