Global demand to reach USD 37.3 bn in 2018 / Asia-Pacific drives growth / Freedonia report

摘要

Global pouch demand is expected to rise by 6.2% per year to USD 37.3 bn in 2018, up from USD 27.6 bn in 2013, a new study by Freedonia (Cleveland, Ohio / USA; www.freedoniagroup. com) predicts. Growth will be driven by consumer and producer preferences for stand-up pouches over rigid packaging and rising demand in developing nations. Stand-up pouches will see the highest growth rates, the study found, even if flat pouches will continue to take up the largest market share. Contrary to rigid packaging, stand-up pouches not only have a lighter weight and require less material, they are also cheaper to ship. As for flat pouches, the study predicts that four-side-seal pouches will see the fastest gains, in particular in developing countries.