Auto Color Trends Reveal a Bright Future

摘要

Spoiler alert: This article does not contain conventional coverage of masterbatches and colorants. There are almost no discussions here of chemistries, particle sizes, letdown ratios, processing conditions, regulations, or sustainability. But don't turn the page—at least not until you read further. What this story does have is information about the direction colors are taking in automotive and other major markets—regarding the palettes OEMs assemble, consumer preferences that influence those palettes, and major trends that affect color use.