People buy as the result of being aware of a product or service. There must be a need or want. Once someone wants or needs an item or service, they investigate their choices. The choices are evaluated on the basis of cost (their budget), the quality and what the product or service will do for them. With the above as a backdrop, the secret to increased sales is to present your product in a professional manner to your target audience. The secret is to contact enough people/businesses to the point where you get the results/sales you want.
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