Auto Market Ready for Ignition

摘要

North American sales and production of motor vehicles suffered a severe deciine during the recent recession, and the travails of the auto sector were never far from the public's collective consciousness. Rumors, news stories, and political speeches wen churned out regularly about bankruptcies, bailouts, and cash foi clunkers. More recently, the problems associated with a massive recall by global giant Toyota have dominated the news. Despite the steady stream of downbeat headlines, there has been a marked shift in the underlying news and marketing campaigns for the auto industry.