Institutional advertising contrasted with consumer advertising generally supplies some useful. J information. For example, a recent advertisement by a large workers compensation carrier shows a worker at a bench in a furniture manufacturing plant. The shop is clean and well lighted. There is a dust collection system in the picture. The words in the advertisement include, "when an employee developed wrist pain." OK, now it is easy to see where this is going. Compensation experts - probably ergonomists - worked with the worker's doctor to make an accommodation. There is a teaser and an enorrrious begged question.
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