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Factors affecting webpage’s visual interface design and style

机译:影响网页视觉界面设计和样式的因素

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In the past, many researches of web interface were focused on usability and technical aspects. Instead, this research takes the visual communication-oriented approach to see how much the visual interface style adds to its rating. The main purpose of this study is to understand the design criteria and major factors that influenced different web visual interface styles. First of all, Researchers made use of literature review and interviews with 31 users to collect important information about key design criteria and guidelines of web interface design, from which a total of 11 major design criteria were identified. After that, a Likert-type 7 point scale was applied to rate 90 website based on 11 design criteria, and 32 subjects were invited to participate in an experiment. The result showed that ‘title or logo, promotion of image, ease of information display, willingness to read, colors, structure, attraction, layout, usability, hyperlink, and readability of texts’ were the important design criteria that users cared about. Subsequently, these 11 design criteria were further analyzed using principal component analysis to identify two critical factors, ‘emotion factor’ and ‘function factor’, affecting users’ evaluation. Finally, how the two factors and design criteria that influence six types of website interface style are discussed in the latter part of this paper. It is hoped that this research could provide valuable insight for web designers or developers to select a proper style based on users’ evaluation.
机译:过去,Web界面的许多研究都集中在可用性和技术方面。取而代之的是,这项研究采用了面向视觉交流的方法,以查看视觉界面样式为其评级增加了多少。这项研究的主要目的是了解影响不同Web视觉界面样式的设计标准和主要因素。首先,研究人员利用文献回顾和与31个用户的访谈来收集有关关键设计标准和Web界面设计指南的重要信息,从中确定了11个主要设计标准。之后,根据11个设计标准,对网站的90个网站应用了Likert型7点量表,并邀请了32位受试者参加实验。结果表明,“标题或徽标,图像的提升,信息显示的便利性,阅读意愿,颜色,结构,吸引力,布局,可用性,超链接和文本的可读性”是用户关注的重要设计标准。随后,使用主成分分析对这11个设计标准进行了进一步分析,以识别影响用户评估的两个关键因素,即“情感因素”和“功能因素”。最后,本文的后半部分将讨论影响六种类型的网站界面样式的两个因素和设计标准。希望这项研究可以为Web设计师或开发人员基于用户的评估选择合适的样式提供有价值的见解。

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