首页> 外文期刊>Journal of Physics: Conference Series >The Perception of Chinese Traditional Values and Their Influence on The Elderly’s Rural Vacation Behaviour
【24h】

The Perception of Chinese Traditional Values and Their Influence on The Elderly’s Rural Vacation Behaviour

机译:中国传统价值观念及其对老年人乡村度假行为的影响

获取原文
       

摘要

This paper built a scale of Chinese traditional cultural value (CTCVS) that based on the previous research and interview results provided by the elderly interviewers. Then a questionnaire was conducted to question the elderly citizens living in China about their perception of CTCVS and scales of their rural vacation destination decision-making, which contained two parts: rural vacation destination choice scale (RVDCS) and perceptions of barriers to rural vacations scale (PBRVS). With principal components analysis and analysis of variance (ANOVA), results showed that Chinese traditional cultural values have an impact on both the choice of destinations of the elderly rural vacation, and the perception of barriers to the elderly rural vacations. In this study, some recommendations for improving marketing techniques targeting the elderly who might have a vacation in rural areas were put forward for rural resorts and related enterprises.
机译:本文根据老年人访谈员的研究成果和访谈结果,建立了中国传统文化价值量表(CTCVS)。然后进行了问卷调查,询问居住在中国的老年人对CTCVS的看法以及他们对农村度假目的地决策的尺度,其中包括两部分:农村度假目的地选择量表(RVDCS)和对农村度假障碍量表的看法(PBRVS)。通过主成分分析和方差分析(ANOVA),结果表明,中国传统文化价值既对老年农村度假目的地的选择产生影响,也对老年农村度假的障碍感知产生影响。在这项研究中,针对农村度假胜地和相关企业,提出了一些针对针对可能在农村度假的老年人的营销技术的建议。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号