With the rapid development of economic globalization, informatization and urbanization, creative industry hasbecome the most glamorous new industry with the greatest potential for development in the 21st century. In the context ofcreative cultural industry, the college art and design education are facing opportunities and challenges. This paperattempts to research the art design talent cultivation mechanism and reform direction in the context of creative industryin several aspects, trying to provide some ideas and countermeasures for the development of art design education in thenew era.
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