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EEvaluation of visual pollution in urban squares, using SWOT, AHP, and QSPM techniques (Case study: Tehran squares of Enghelab and Vanak)

机译:使用SWOT,AHP和QSPM技术评估城市广场的视觉污染(案例研究:Enghelab和Vanak的德黑兰广场)

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Visual pollution, observed in urban areas, makes human beings suffer indirectly from mental distress and illnesses in long term. We are daily confronted with a variety of advertisement pictures in city squares and review them in our minds. But we may not be aware of the fact that such a visual scramble leads to mind distraction, decreasing mental concentration. The present study applies the techniques of SWOT and QSPM to identify and introduce the most influential factors, related to visual pollution, in internal and external environment of Tehran, comparing the rate of visual pollution in both Vanak and Enghelab squares. Accordingly, in SWOT matrix, strengths, weaknesses, threats, and opportunities in these squares have been investigated and, using Expert Choice, AHP method has been applied to weight them. SWOT as an analytic instrument can be used for evaluation purposes in QSPM system. Finally, using the Quantitative Strategic Planning Matrix (QSPM), the selected strategies have been prioritized. The results of the study indicate that Vanak Square has an invasive strategy and Enghelab Square, a conservative strategy. Aided by QSPM matrix, the study has offered eight prioritization strategies, introducing the best possible strategy for these squares. Regarding visual pollution, Vanak Square has a better position than Enghelab square.
机译:在城市地区观察到的视觉污染使人类长期遭受精神困扰和疾病的间接伤害。我们每天在城市广场上面对各种各样的广告图片,并在我们的脑海中回顾它们。但是我们可能没有意识到这样的视觉争夺会导致精神分心,从而降低精神集中度。本研究运用SWOT和QSPM技术在德黑兰内部和外部环境中识别和引入与视觉污染相关的最有影响力的因素,比较Vanak和Enghelab广场的视觉污染发生率。因此,在SWOT矩阵中,已经研究了这些方格中的优势,劣势,威胁和机会,并使用专家选择,将AHP方法应用于其加权。 SWOT作为分析工具可用于QSPM系统中的评估目的。最后,使用定量战略规划矩阵(QSPM),对选定的战略进行了优先排序。研究结果表明,瓦纳克广场(Vanak Square)具有侵入性策略,而保守派策略(Enghelab Square)具有保守性。在QSPM矩阵的帮助下,该研究提供了八种优先级排序策略,为这些平方引入了最佳的策略。关于视觉污染,Vanak广场比Enghelab广场的位置更好。

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