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The Brand Image of Islamic Banks in the View of Conventional Bank Customers (A Study Based on Marketing Approach)

机译:传统银行客户视角下伊斯兰银行的品牌形象(基于营销方法的研究)

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The purpose of this study is to analyze qualitatively how conventional bank customers image Islamic bank brands. The study was conducted in the middle of 2018 in Banda Aceh municipality, Aceh Province, Indonesia by setting 150 samples through a random sampling method. A total of 240 respondents were given questionnaires and after waiting for 2.5 months as many as 158 questionnaires were returned but 9 questionnaires were not filled completely so that only 149 questionnaires could be processed further. In order to obtain a more comprehensive analysis, 15 respondents also were interviewed personally. The study documents the following findings: the respondents have already enunciated the names of Islamic banks are very Islamic whereas logos, slogans, operational systems and products of Islamic banks have not been imaged by them reflect Islamic values.
机译:这项研究的目的是定性分析传统银行客户如何形象化伊斯兰银行品牌。该研究于2018年中在印度尼西亚亚齐省班达亚齐市通过随机抽样方法设置150个样本进行。总共向240位受访者提供了问卷,在等待2.5个月之后,多达158份问卷被退回,但9份问卷没有完全填写,因此只能进一步处理149份问卷。为了获得更全面的分析,还对15名受访者进行了个人访谈。该研究记录了以下发现:受访者已经阐明伊斯兰银行的名称是非常伊斯兰的,而伊斯兰银行的徽标,标语,操作系统和产品并未通过图像反映伊斯兰价值观。

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