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Customer Demographics Affecting Bank Selection Criteria, Preference, and Market Segmentation: Study on Domestic Islamic Banks in Bangladesh

机译:影响银行选择标准,偏好和市场细分的客户人口统计:孟加拉国境内伊斯兰银行的研究

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Bangladesh is a moderate Islamic country. There are six full pledged Islamic banks providing services to wide range of customers. This study is designed to examine the impact of demographic disparities on the bank selection criteria applied by diversified customers of domestic Islamic banks in Bangladesh. We have run regression analysis after controlling for four demographic groupings such as Gender, Marital Status, Age and Educational Qualification. The beta scores were taken for identifying the influential factors chosen by the customers of Islamic Banks. Mostly, non-Islamic factors such as Corporal efficiency, Core-Banking services, Confidence, etc. were given higher weights by majority of the respondents. The report recommends introducing complete E-Banking solution, to increase advanced marketing efforts and to hire experienced human resources for better Islamic Banking activities in Bangladesh.
机译:孟加拉国是温和的伊斯兰国家。有六家全额质押的伊斯兰银行为广泛的客户提供服务。这项研究旨在检验人口差异对孟加拉国境内伊斯兰银行的多元化客户所采用的银行选择标准的影响。在控制了四个人口统计学分组(例如性别,婚姻状况,年龄和学历)之后,我们进行了回归分析。 Beta分数用于确定伊斯兰银行客户选择的影响因素。在大多数情况下,大多数受访者对非伊斯兰因素(如公司效率,核心银行服务,信心等)给予了较高的权重。该报告建议引入完整的电子银行解决方案,以加大先进的营销力度,并聘请经验丰富的人力资源来改善孟加拉国的伊斯兰银行业务。

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