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Successful Factors and Prediction of Crowdfunding on WeChat

机译:微信众筹成功的因素及预测

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Taking crowdfunding projects on WeChat for research object, including Tencent Charitable Foundation and Qingsongchou, empirical study has used the multivariate analysis of variance style="font-family:Verdana;">, style="font-family:Verdana;">logistic regression and data mining to analyse the influence factors of final funding and the result (success or failure) style="font-family:Verdana;">, and t style="font-family:Verdana;">hen build a model to forecast the result. The empirical study indicates that user participation, user trust and project characteristics have significant influence on crowdfunding projects style="font-family:""> style="font-family:Verdana;">’ style="font-family:Verdana;"> success. The forecast model based on data mining has good prediction accuracy.
机译:以微信众筹项目为研究对象,包括腾讯慈善基金会,青松町等,实证研究采用方差的多元分析法 style =“ font-family:Verdana;”>, style =“ log-family:Verdana;”>进行逻辑回归和数据挖掘,以分析最终资金和结果(成功或失败)的影响因素 style =“ font-family:Verdana;”>,以及t style =“ font-family:Verdana;”>建立模型以预测结果。实证研究表明,用户参与度,用户信任度和项目特征对众筹项目具有重要影响 style =“ font-family:”“> style =” font-family:Verdana;“>'< / span> style =“ font-family:Verdana;”>成功;基于数据挖掘的预测模型具有良好的预测准确性。

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