Taking crowdfunding projects on WeChat for research object, including Tencent Charitable Foundation and Qingsongchou, empirical study has used the multivariate analysis of variance style="font-family:Verdana;">, style="font-family:Verdana;">logistic regression and data mining to analyse the influence factors of final funding and the result (success or failure) style="font-family:Verdana;">, and t style="font-family:Verdana;">hen build a model to forecast the result. The empirical study indicates that user participation, user trust and project characteristics have significant influence on crowdfunding projects style="font-family:""> style="font-family:Verdana;">’ style="font-family:Verdana;"> success. The forecast model based on data mining has good prediction accuracy.
展开▼