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International Journal of Pharmaceutical and Healthcare Marketing

中文名称：国际医药保健市场杂志

ISSN：1750-6123
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发文量：64

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1.Health beliefs related to willingness to accept treatment of pain with potentially addictive drugs

机译：与愿意接受可能会上瘾的药物治疗疼痛有关的健康信念
- 作者：Kimball P. Marshall;Lisa A. Micich;Arthur G. Cosby
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2010年第1期
- Drug addiction;
- Drugs;
- Health and medicines;
- Patient care;
- Social marketing;
- United States of America;
2.Measuring perceived service quality for public hospitals (PubHosQual) in the Indian context

机译：在印度背景下衡量公立医院的感知服务质量（PubHosQual）
- 作者：Jayesh P. Aagja;Renuka Garg
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2010年第1期
- Customer services quality;
- Hospitals;
- India;
- Public health;
3.The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople: A UK perspective

机译：药品销售人员的情商与客户导向之间的关系：英国的观点
- 作者：Charles E. Pettijohn;Elizabeth J. Rozell;Andrew Newman
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2010年第1期
- Customer orientation;
- Emotional intelligence;
- Marketing;
- Personal selling;
- Pharmaceuticals industry;
- United Kingdom;
4.Analysis of neonatal health in South Asia

机译：南亚新生儿健康状况分析
- 作者：Muhiuddin Haider;Avinandan Mukherjee
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2010年第1期
- Childbirth;
- Health services;
- Public health;
- Social marketing;
- South Asia;
5.Management commitment to service quality and service recovery performance: A study of frontline employees in public and private hospitals

机译：管理层对服务质量和服务恢复绩效的承诺：对公立和私立医院一线员工的研究
- 作者：Michel Rod;Nicholas J. Ashill
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2010年第1期
- Customer services quality;
- Hospital management;
- Hospitals;
- Job satisfaction;
- New Zealand;
- Private hospitals;
6.“Pressure points” on pharmaceutical industry executives: what lies ahead?

机译：制药业高管的“压力点”：未来是什么？
- 作者：Harold E. Glass;Laurence G. Poli
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第1期
- Drugs;
- Pharmaceuticals industry;
- Research and development;
7.How did you find your physician?: An exploratory investigation into the types of information sources used to select physicians

机译：您是如何找到医生的？：对用于选择医生的信息来源类型的探索性调查
- 作者：Delonia O. Cooley;Vivek Madupu
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第1期
- Doctors;
- Health services;
- Information media;
- Information retrieval;
- Internet;
8.Development of a service quality scale for pharmaceutical supply chains

机译：制定药品供应链的服务质量量表
- 作者：Niaz Ahmad;Muhammad Usman Awan;Abdul Raouf;Leigh Sparks
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第1期
- Customer services quality;
- Distributors;
- Pakistan;
- Performance measures;
- Pharmaceuticals industry;
- Retailers;
9.Factors influencing intention to use personal health records

机译：影响个人健康记录使用意愿的因素
- 作者：Melinda Whetstone;Ronald Goldsmith
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第1期
- Consumer behaviour;
- Personal health;
- Public health;
- United States of America;
10.Cloned food labeling: history, issues, and bill S. 414

机译：克隆食品标签：历史，问题和法案S. 414
- 作者：Jennie Feight;Nashat Zuraikat
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第2期
- Food products;
- Food safety;
- Genetic modification;
- Labelling;
- United States of America;
11.The retail health clinic model: economically viable?

机译：零售诊所的模式：经济可行吗？
- 作者：Eric W. Hayden
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第2期
- Health services;
- Retailing;
- United States of America;
12.Price discrimination by pharmaceutical companies across Central American countries

机译：中美洲国家/地区制药公司的价格歧视
- 作者：Mariano Rojas
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第2期
- Central America;
- Drugs;
- Pharmaceuticals industry;
- Prices;
- Pricing policy;
13.The endogenous modeling of the effect of direct-to-consumer advertising in prescription drugs

机译：处方药中直接面向消费者的广告效果的内生模型
- 作者：G.K. Kalyanaram
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第2期
- Advertising;
- Consumption;
- Medical insurance;
- Pharmaceuticals industry;
14.Understanding health, culture, and empowerment in a disability context

机译：在残疾背景下了解健康，文化和赋权
- 作者：Poh-Lin Yeoh
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第2期
- Control theory;
- Culture;
- Disabled people;
- Empowerment;
- Interpersonal skills;
- Public health;
15.Are HMO physicians more price sensitive in prescribing brand-name drugs?

机译：HMO医师在开立名牌药品时对价格更敏感吗？
- 作者：Jennifer L. Rice
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第3期
- Doctors;
- Drugs;
- Health services;
- Medical care;
- Medical prescriptions;
- Prices;
16.Wealth effects of the pharmaceutical industry-physician interaction compliance guidelines on large pharmaceutical companies

机译：制药业-医生互动合规性准则对大型制药公司的财富影响
- 作者：Thani Jambulingam;Rajneesh Sharma;WaQar Ghani
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第3期
- Pharmaceuticals industry;
- Shareholder value analysis;
- Shareholders;
- United States of America;
- Wealth;
17.Considering implementing major strategic change?: Lessons from joint venture in the UK health technology sector

机译：是否考虑实施重大战略变革？：英国卫生技术领域合资企业的经验教训
- 作者：Michel Rod;Nicholas Ashill;Sarena Saunders
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第3期
- Health services;
- Joint ventures;
- Strategic change;
- United Kingdom;
18.Entry barriers in retail pharmacy: a novel model

机译：零售药房的进入壁垒：新模型
- 作者：Christopher Clark;Lesley White
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第3期
- Australia;
- Pharmaceuticals industry;
- Retailers;
- Trade barriers;
19.The need for a social marketing perspective of consumer-driven health care

机译：需要以消费者为导向的医疗保健的社会营销观点
- 作者：Kimball P. Marshall;Michaeline Skiba;David P. Paul;III
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第3期
- Consumers;
- Health insurance;
- Health services;
- Public health;
- Social marketing;
- United States of America;
20.How fairness garners loyalty in the pharmaceutical supply chain: Role of trust in the wholesaler-pharmacy relationship

机译：公平如何在药品供应链中获得忠诚度：信任在批发商与药店关系中的作用
- 作者：Thani Jambulingam;Ravi Kathuria;John R. Nevin
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第4期
- Pharmaceuticals industry;
- Supplier relations;
- Supply chain management;
- Trust;
- United States of America;
21.Building a targeted pharmacy customer engagement approach

机译：建立有针对性的药房客户参与方法
- 作者：John Hamilton
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第4期
- Australia;
- Customer relations;
- Customer service management;
- Pharmaceutical products;
22.The relevance of marketing activities in the Swiss prescription drugs market: Two empirical qualitative studies

机译：瑞士处方药市场中营销活动的相关性：两项实证定性研究
- 作者：Michael Stros;Juerg Hari;John Marriott
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第4期
- Delphi method;
- Focus groups;
- Marketing;
- Medical prescriptions;
- Pharmaceuticals industry;
- Product design;
- Switzerland;
23.Total quality management in developing countries: A case of pharmaceutical wholesale distribution in Pakistan

机译：发展中国家的全面质量管理：以巴基斯坦的药品批发分销为例
- 作者：Muhammad Usman Awan;Abdul Raouf;Niaz Ahmad;Leigh Sparks
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第4期
- Critical success factors;
- Developing countries;
- Distribution operations;
- Pakistan;
- Pharmaceuticals industry;
- Total quality management;
- Wholesaling;
24.Diffusion of videos on US hospital web sites

机译：视频在美国医院网站上的传播
- 作者：Edgar Huang
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2009年第4期
- Hospitals;
- Internet;
- Marketing strategy;
- United States of America;
- Video;
25.Israel Cancer Association: promoting the fight against breast cancer with IMC strategy

机译：以色列癌症协会：通过IMC策略促进抗击乳腺癌
- 作者：Ram Herstein;Yoram Mitki;Eugene D. Jaffe
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第1期
- Cancer;
- Corporate identity;
- Integrated marketing communications;
- Israel;
- Stakeholder analysis;
26.Patient satisfaction with healthcare delivery systems

机译：患者对医疗保健交付系统的满意度
- 作者：Imad Baalbaki;Zafar U. Ahmed;Valentin H. Pashtenko;Suzanne Makarem
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第1期
- Customer satisfaction;
- Health services;
- Hospitals;
- Lebanon;
- Patient care;
27.The uses and potential of biometrics in health care: Are consumers and providers ready for it?

机译：生物识别技术在医疗保健中的用途和潜力：消费者和提供者准备好了吗？
- 作者：Ashish Chandra;Roger Durand;Samantha Weaver
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第1期
- Biometrics;
- Consumer behaviour;
- Health services;
- Privacy;
28.The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs

机译：处方药（Rx）和非处方药（OTC）的进入作用顺序
- 作者：Gurumurthy Kalyanaram
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第1期
- Drugs;
- Market entry;
- Market system;
- Pharmaceuticals industry;
29.Segmenting the preferences and usage patterns of the mature consumer health-care market

机译：细分成熟的消费者保健市场的偏好和使用模式
- 作者：George P. Moschis;Scott B. Friend
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第1期
- Baby boomers generation;
- Health services;
- Market segmentation;
- Marketing strategy;
- Older consumers;
- Personal health;
30.Cost of medical detoxification among drug and alcohol users in a private Texas hospital

机译：德州一家私立医院的吸毒和酗酒者的医疗排毒费用
- 作者：Alberto Coustasse
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第2期
- Alcoholism;
- Health insurance;
- Hospitals;
- Medical treatment;
- Substance misuse;
- United States of America;
31.Consumer attitudes toward pharmaceutical direct-to-consumer advertising: An empirical study and the role of income

机译：消费者对药品直接面向消费者的广告的态度：一项实证研究和收入的作用
- 作者：Mathew Joseph;Deborah F. Spake;Zachary Finney
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第2期
- Advertising effectiveness;
- Consumer behaviour;
- Demographics;
- Pharmaceutical products;
32.Effects of diabetes, patient age, and health insurance provider on the number of drugs ordered or provided per physician visit in the USA

机译：糖尿病，患者年龄和健康保险提供者对美国每次医师就医订购或提供的药物数量的影响
- 作者：Manuel C.F. Pontes;Nancy M.H. Pontes;Sanae Tashiro;Phillip A. Lewis
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第2期
- Diabetes;
- Drugs;
- Health insurance;
- Medical prescriptions;
- Patients;
- United States of America;
33.The emergence of the pharmaceutical industry in the developing world and its implications for multinational enterprise strategies

机译：发展中国家制药业的兴起及其对跨国企业战略的影响
- 作者：P.M. Rao
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第2期
- Developing countries;
- India;
- Intellectual property;
- Multinational companies;
- Patents;
- Pharmaceuticals industry;
34.Crisis management in pharmaceuticals: evidence from Greece

机译：药品危机管理：希腊的证据
- 作者：Constantinos-Vasilios Priporas;George Vangelinos
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第2期
- Greece;
- Marketing;
- Pharmaceuticals industry;
- Product reliability;
- Quality control;
35.Electronic detailing (e-detailing) of pharmaceuticals to physicians: a review

机译：药品对医生的电子详细设计（电子详细）：综述
- 作者：Fadi M. Alkhateeb;William R. Doucette
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第3期
- Buyer-seller relationships;
- Health services sector;
- Internet marketing;
- Pharmaceuticals industry;
36.Insights into public preferences for pharmaceutical funding

机译：洞悉公众对药品资助的偏好
- 作者：Jennifer A. Whitty;Sharyn R. Rundle-Thiele;Paul A. Scuffham
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第3期
- Australia;
- Behaviour;
- Health services;
- Pharmaceutical products;
37.Modeling the effects of physician-directed promotion using genetic algorithm-partial least squares

机译：使用遗传算法-偏最小二乘模型对医师指导的促销进行建模
- 作者：Chee Wooi Lim;Toru Kirikoshi;Katsuhiko Okano
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第3期
- Behaviour;
- Doctors;
- Least square approximation;
- Modelling;
- Pharmaceutical products;
- Promotional methods;
38.Pharmaceutical sales performance: A proposed study measuring behavioral aspects of self-efficacy as compared to general self-efficacy

机译：药品销售绩效：一项拟议的研究，用于测量自我效能与一般自我效能相比的行为方面
- 作者：Annette Ryerson
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第3期
- Behaviour;
- Management effectiveness;
- Pharmaceutical products;
- Sales performance;
- Selling;
39.Ethical issues in the pharmaceutical industry: an analysis of US newspapers

机译：制药行业中的道德问题：对美国报纸的分析
- 作者：George P. Sillup;Stephen J. Porth
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第3期
- Drug administration;
- Ethics;
- Health and safety;
- Mass media;
- Newspapers;
- Pharmaceuticals industry;
40.Value creation in virtual communities: the case of a healthcare web site

机译：虚拟社区中的价值创造：以医疗保健网站为例
- 作者：Ram Misra;Avinandan Mukherjee;Richard Peterson
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第4期
- Communities;
- Group discussion;
- Health services;
- Internet;
- Networking;
41.Marketing “smart” medical innovation: physicians' attitudes and intentions

机译：营销“智能”医疗创新：医师的态度和意图
- 作者：Ella Carter
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第4期
- Doctors;
- Innovation;
- Medical products;
- Patient care;
42.Painkiller purchasing in the UK: An exploratory study of information search and product evaluation

机译：在英国止痛药购买：信息搜索和产品评估的探索性研究
- 作者：Andrew Paddison;Kine Olsen
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第4期
- Analgesics;
- Behaviour;
- Consumer;
- Medicines;
- United Kingdom;
- Women;
43.Challenges for Bangladesh to conquer avian influenza

机译：孟加拉国克服禽流感的挑战
- 作者：Muhiuddin Haider;Shamsun Nahar Ahamed;Teresa Leslie
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第4期
- Bangladesh;
- Diseases;
- Public health;
- Risk management;
- Viruses;
44.Applying the 2003 Beers update to Medicaid/Medicare enrollees

机译：将2003年Beers更新应用到Medicaid / Medicare注册者
- 作者：Steven A. Blackwell;Gary M. Ciborowski;David K. Baugh;Melissa A. Montgomery
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2008年第4期
- Elderly people;
- Health insurance;
- Medical prescriptions;
- Patient care;
- United States of America;
45.Purchaser-provider interaction in UK public health: improving stakeholder cooperation

机译：英国公共卫生中的采购商与供应商互动：改善利益相关者合作
- 作者：Janet Carruthers;Michel Rod;Nicholas J. Ashill
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第1期
- Health services;
- Partnership;
- Public health;
- Stakeholder analysis;
- Suppliers;
- United Kingdom;
46.Winning the China vitamin war by building a strong brand

机译：通过建立强大的品牌赢得中国维生素大战
- 作者：Junsong Chen;Willem P. Burgers
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第1期
- Advertising;
- China;
- Market segmentation;
- Vitamins;
47.Marketing cardiopulmonary resuscitation and defibrillation training programs to nontraditional responders

机译：向非传统应答者推销心肺复苏和除颤培训计划
- 作者：Julie Z. Sneath
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第1期
- Cardiovascular disease;
- Health education;
- Resuscitation equipment;
- Training;
- United States of America;
48.Do mergers and acquisitions create shareholder wealth in the pharmaceutical industry?

机译：并购是否会在制药行业创造股东财富？
- 作者：Mahmud Hassan;Dilip K. Patro;Howard Tuckman;Xiaoli Wang
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第1期
- Acquisitions and mergers;
- Pharmaceuticals industry;
- Shareholders;
- Stock returns;
- United States of America;
49.eHealth information quality and ethics issues: an exploratory study of consumer perceptions

机译：电子卫生保健信息质量和道德问题：对消费者观念的探索性研究
- 作者：Charles Bodkin;George Miaoulis
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第1期
- Consumer behaviour;
- Ethics;
- Health services;
- Information media;
- Internet;
- United States of America;
50.A GIS approach to plan and deliver healthcare services to urban poor: A public private partnership model for Ahmedabad City, India

机译：GIS方法来规划和向城市贫困人口提供医疗服务：印度艾哈迈达巴德市的公共私人合作伙伴关系模型
- 作者：K.V. Ramani;Dileep Mavalankar;Amit Patel;Sweta Mehandiratta
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第2期
- Disadvantaged groups;
- Health services;
- India;
- Partnership;
51.Evaluation of downstream integration in the US pharmaceutical industry

机译：评估美国制药业的下游整合
- 作者：Daniel Simonet
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第2期
- Pharmaceuticals industry;
- United States of America;
- Vertical marketing;
52.Value-driven consumer e-health information search behavior

机译：价值驱动的消费者电子卫生信息搜索行为
- 作者：Lynn Goetzinger;Jungkun Park;Yun Jung Lee;Rick Widdows
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第2期
- Behaviour;
- Health and medicine;
- Information searches;
- Internet;
53.Seniors' perceptions of prescription drug information sources

机译：老年人对处方药信息源的看法
- 作者：Denise E. DeLorme;Jisu Huh;Leonard N. Reid
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第2期
- Advertising;
- Consumers;
- Decision making;
- Elderly people;
- Information searches;
- Qualitative research;
54.Pharmaceutical marketing return-on-investment: a European perspective

机译：药品营销的投资回报：欧洲的观点
- 作者：Michel Rod;Nicholas J. Ashill;Janet Carruthers
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第2期
- Marketing;
- Pharmaceuticals industry;
- Return on investment;
55.Patient activation among Medicare beneficiaries: Segmentation to promote informed health care decision making

机译：Medicare受益人中的患者激活：细分以促进知情的医疗保健决策
- 作者：Sunyna S. Williams;Amy Heller
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第3期
- Communication;
- Consumer research;
- Decision making;
- Health services;
- Patients;
56.Healthcare marketing: what is salient?

机译：医疗保健营销：什么是显着的？
- 作者：Mark J. Kay
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第3期
- Decision making;
- Health services;
- Marketing;
- Patients;
- United States of America;
57.The marketing concept, patient dumping and EMTALA

机译：营销理念，患者倾销和EMTALA
- 作者：Joseph Bonnici
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第3期
- Health services;
- Marketing;
- Medical care;
- Patients;
58.Web-enabled product ID system as a tool in pharmaceutical marketing

机译：支持Web的产品ID系统作为药品营销的工具
- 作者：Christopher Browe;Cheng Lu Wang
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第3期
- Internet marketing;
- Pharmaceuticals industry;
- Product identification;
59.The new Dutch health insurance system and its implications for pharmaceutical innovation

机译：荷兰新的健康保险制度及其对制药创新的影响
- 作者：Joshua Cohen
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第3期
- Health insurance;
- Innovation;
- Pharmaceuticals industry;
- The Netherlands;
60.Senior services: exploring nursing home services for community-based seniors

机译：高级服务：为社区老年人探索养老院服务
- 作者：Jullet A. Davis;Louis D. Marino;Lenita Davis
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第4期
- Elder care;
- Nursing homes;
- Relationship marketing;
61.E-healthcare: an analysis of key themes in research

机译：电子保健：对研究关键主题的分析
- 作者：Avinandan Mukherjee;John McGinnis
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第4期
- Communication technologies;
- Customer relations;
- Health services;
- Internet;
- Privacy;
- Virtual organizations;
62.The link between hospital quality and services profitability

机译：医院质量与服务盈利能力之间的联系
- 作者：Charles E. Hegji;Donald R. Self;Carolyn Sara (Casey) Findley
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第4期
- Hospitals;
- Profit;
- Quality;
- United States of America;
63.Effective and confident communications in the midst of a major crisis: An experiment in the pharmaceutical context

机译：在重大危机中进行有效而自信的沟通：制药领域的实验
- 作者：Howard Moskowitz;Samuel Rabino;Alex Gofman;Daniel Moskowitz
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第4期
- Communication management;
- Corporate strategy;
- Pharmaceuticals industry;
64.Consumer responses to direct to consumer prescription drug advertising

机译：消费者对直接针对消费者处方药广告的反应
- 作者：Hai D.B. Chen;Norman V. Carroll
- 期刊名称：《International Journal of Pharmaceutical and Healthcare Marketing》 | 2007年第4期
- Advertising;
- Advertising effectiveness;
- Consumer behaviour;
- Medical prescriptions;
- Pharmaceutical products;
- Promotional methods;

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