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International Journal of Research in Marketing

International Journal of Research in Marketing

中文名称：国际市场研究杂志

ISSN：0167-8116
出版周期：Quarterly

发文量：678

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共19条结果

1.Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance

机译：喜欢广告还是品牌？营销激发了不同的电子口碑传播内容，以提升在线和离线业绩
- 作者：Pauwels Koen;Aksehirli Zeynep;Lackman Andrew
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Marketing effectiveness;
- Word-of-mouth;
- Brand versus advertising content;
- Observational learning;
- Social media;
- Time series analysis;
2.Sampling designs for recovering local and global characteristics of social networks

机译：恢复社交网络的本地和全球特征的抽样设计
- 作者：Ebbes Peter;Huang Zan;Rangaswamy Arvind
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Social networks;
- Sampling;
- Subgraph sampling;
- Social network structure;
3.The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

机译：多渠道归因框架中不同形式的在线广告对购买转化的有效性
- 作者：de Haan Evert;Wiesel Thorsten;Pauwels Koen
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
4.Effects of TV advertising on keyword search

机译：电视广告对关键字搜索的影响
- 作者：Joo Mingyu;Wilbur Kenneth C.;Zhu Yi
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Advertising;
- Search engine marketing;
- Television;
5.The effect of self-concept clarity on discretionary spending tendency

机译：自我概念清晰性对可支配支出趋势的影响
- 作者：Sarial-Abi Gulen;Gurhan-Canli Zeynep;Kumkale Tarcan;Yoon Yeosun
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Discretionary spending;
- Self-concept clarity;
- Coping;
- Elaboration on potential outcomes;
6.Do display ads influence search? Attribution and dynamics in online advertising

机译：展示广告会影响搜索吗？在线广告的归因和动态
- 作者：Kireyev Pavel;Pauwels Koen;Gupta Sunil
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Online advertising;
- Attribution;
- Dynamics;
- Marketing metrics;
- Vector error correction;
- Time series;
7.The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?

机译：健康与美丽之战：是什么驱动了超市和药店类别的促销活动？
- 作者：van Lin Arjen;Gijsbrechts Els
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Promotion competition;
- Channel blurring;
- Supermarkets;
- Drugstores;
- Store flyers;
- Feature ads;
8.The B2B Knowledge Gap

机译：B2B知识差距
- 作者：Lilien Gary L.
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- B2B;
- B2B Innovation;
- B2B Buying;
- B2B Customer Analytics;
9.Evaluating the impact of social media activities on human brand sales

机译：评估社交媒体活动对人类品牌销售的影响
- 作者：Saboo Alok R.;Kumar V.;Ramani Girish
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Social media marketing;
- Human brands;
- Social identity theory;
- Brand attachment theory;
- Music sales;
10.The impact of content sentiment and emotionality on content virality

机译：内容情感和情绪对内容病毒性的影响
- 作者：Heimbach Irina;Hinz Oliver
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Content virality;
- Online social networks;
- Social media;
- Word of mouth;
- Information diffusion;
- Viral marketing;
11.The zero-price effect in a multicomponent product context

机译：多组分产品环境中的零价格效应
- 作者：Baumbach Elisa
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Zero-price effect;
- Price affect;
- Bundle;
- Behavioral pricing;
- Emotions;
- Price;
12.The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands

机译：在线和离线购买环境对熟悉和不熟悉品牌的消费者选择的影响
- 作者：Saini Yvonne K.;Lynch John G. Jr.
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
13.Preference instability, consumption and online rating behavior

机译：偏好不稳定，消费和在线评分行为
- 作者：Mukhopadhyay Soumya;Chung Tuck Siong
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Online opinion consumption;
14.The role of product newness in activating consumer regulatory goals

机译：产品新颖性在激活消费者监管目标中的作用
- 作者：Luo Yong (Eddie);Wong Veronica;Chou Ting-Jui
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Regulatory goal;
- Goal activation;
- Product innovation;
15.The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth

机译：在负面口碑的情况下，收入异质性和分类性对利润的影响
- 作者：Nejad Mohammad G.;Amini Mehdi;Sherrell Daniel L.
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Negative word-of-mouth;
- Heterogeneity;
- Assortativity;
- Innovation diffusion;
- NPV of firm profits;
- Agent-based modeling and simulation;
16.A Multi-category Customer Base Analysis (vol 31, pg 266, 2014)

机译：多类别客户群分析（第31卷，第266页，2014年）
- 作者：Park Chang Hee;Park Young-Hoon;Schweidel David A.
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
17.The path to purchase and attribution modeling: Introduction to special section

机译：购买和归因建模的路径：特殊部分简介
- 作者：Kannan P. K.;Reinartz Werner;Verhoef Peter C.
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Path to purchase;
- Attribution modeling;
- Multi-channel marketing;
- Media mix;
- Cross device attribution;
- Big data analytics;
18.Mapping the customer journey: Lessons learned from graph-based online attribution modeling

机译：绘制客户旅程图：从基于图的在线归因建模中学到的经验教训
- 作者：Anderl Eva;Becker Ingo;von Wangenheim Florian;Schumann Jan Hendrik
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Online advertising;
- Attribution;
- Marketing models;
- Markov models;
- Multichannel;
19.Illusion of variety: Lower readability enhances perceived variety

机译：幻觉：较低的可读性增强了感知的多样性
- 作者：Huang Zhongqiang (Tak);Kwong Jessica Y. Y.
- 期刊名称：《International Journal of Research in Marketing》 | 2016年第3期
- Readability;
- Variety perceptions;
- Metacognition;

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