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Journal Relationship Marketing

Journal Relationship Marketing

中文名称：期刊关系营销

ISSN：1533-2667
出版周期：

发文量：286

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共17条结果

1.The Importance of Attributional Trust to Corporate Reputation

机译：归因信任对企业声誉的重要性
- 作者：Ian Horgan;Kamrul Ahsan;Shah Miah
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- relationship;
- reputation;
- trust;
2.A Transaction Cost Framework in Supply Chain Relationships: A Social Capital Perspective

机译：供应链关系中的交易成本框架：社会资本视角
- 作者：Aneela Kanwal;Amer Rajput
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- behavioral uncertainty;
- opportunism;
- relationship-specific investments;
- trust;
3.An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates

机译：品牌爱及其近，远协变量的概念研究
- 作者：Ruchi Garg;Jaydeep Mukherjee;Soumendu Biswas;Aarti Kataria
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- brand experience;
- brand love;
- brand's liking for consumers;
- consumer citizenship behavior;
- extraversion;
- neuroticism;
- respect;
- social exchange theory;
4.OCL: Online Customer Loyalty in the Service Industries: Scale Development and Validation

机译：OCL：服务行业中的在线客户忠诚度：规模开发和验证
- 作者：Elissar Toufaily;Jean-Mathieu Fallu;Line Ricard
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
5.Examination of Formal and Informal Relationships Between Service Provider and Client for Ticket Sales Outsourcing in the United States

机译：检查美国票务销售外包服务提供商与客户之间的正式和非正式关系
- 作者：Seungbum Lee;Namkyung Oh;Matthew Juravich
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- outsourcing;
- social network analysis;
- sport;
- ticket sales;
6.Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

机译：情感和利他价值观是零售中基于忠诚度细分的驱动力：衰退后西班牙服装消费者的一种方法
- 作者：Martina G. Gallarza-Granizo;Irene Gil-Saura;Maria-Eugenia Ruiz-Molina
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- CHAID;
- experiential value;
- loyalty;
- postrecession;
- value dimensions;
7.The Influence of Facebook Engagement on Relationship Quality and Consumer Behavior in the National Basketball Association

机译：Facebook参与对美国国家篮球协会的关系质量和消费者行为的影响
- 作者：Rebecca M. Achen
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- Facebook;
- National Basketball Association;
- social media marketing;
- sport;
8.An Empirical Investigation of the Impact of Commitment and Trust on Internal Marketing

机译：承诺和信任对内部营销影响的实证研究
- 作者：Eric Ng;Wei-Ta Fang;Ching-Yu Lien
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- commitment;
- internal marketing;
- relationship marketing;
- service quality;
- services marketing;
- trust;
9.The Effect of Customer-Brand Relationship Investments'Dimensions on Customer Engagement in Emerging Markets

机译：客户与品牌关系投资的规模对新兴市场中客户参与度的影响
- 作者：Zuraidah Zainol;Nor Asiah Omar;Juliana Osman;Nurul Fadly Habidin
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- customer-brand relationship;
- customer engagement;
- relationship investment;
- relationship marketing;
10.Human Rights, Corporate Social Responsibility,and Fortune Companies

机译：人权，企业社会责任和财富公司
- 作者：Azam Bejou
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- compassion;
- corporate social responsibility;
- CSR;
- forced labor;
- Fortune companies;
- human rights;
- human trafficking;
11.Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research

机译：新千年的客户关系管理理论与研究：未来研究方向
- 作者：Rajarshi Debnath;Biplab Datta;Susmita Mukhopadhyay
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
12.Meanings of Shared Resources in Interorganizational Relationships: A Narrative Study in Retailing

机译：组织间关系中共享资源的含义：零售业的叙事研究
- 作者：Saara Julkunen
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- change;
- interorganizational collaboration;
- meanings;
- sensemaking;
- tangible, intangible, and organizational resources;
13.Shared Governance: The Key to Higher Education Equilibrium

机译：共享治理：高等教育均衡的关键
- 作者：David Bejou;Azam Bejou
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- AAUP;
- equilibrium;
- gridlock;
- higher education;
- shared governance;
14.Conceptual Study of Relationship Signals in the IT Services Sector in India

机译：印度IT服务部门中关系信号的概念研究
- 作者：Supriya Biswas
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
15.Integrated Marketing Communications and Their Effects on Customer Switching Intention

机译：整合营销传播及其对客户转换意向的影响
- 作者：Paramaporn Thaichon;Thu Nguyen Quach
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- marketing communication;
- mobile service providers;
- sales promotion;
- satisfaction;
- switching cost;
- switchingintention;
16.Customer Interface in Spiritual Tourism via 'Synaptic CRM Gap': An Integrative Technology-Based Conceptual Model for Relationship Marketing

机译：通过“突触式CRM差距”进行精神旅游的客户界面：基于集成技术的关系营销概念模型
- 作者：Gunjeet Kaur
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- CRM;
- customer retention;
- customization;
- information technology;
- relationship marketing;
- services marketing;
- spiritual tourism;
17.Online Relationship Quality: Testing an Integrative and Comprehensive Model in the Banking Industry

机译：在线关系质量：测试银行业的集成综合模型
- 作者：Isabelle Brun;Lova Rajaobelina;Line Ricard
- 期刊名称：《Journal Relationship Marketing》 | 2016年第4期
- e-services;
- online banking;
- online relationship quality;
- relationship marketing;

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