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International Journal of Internet Marketing and Advertising

中文名称：国际互联网营销与广告杂志

ISSN：1477-5212
出版周期：Quarterly

发文量：201

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1.From banners to YouTube: using the rearview mirror to look at the future of internet advertising

机译：从横幅广告到YouTube：使用后视镜看互联网广告的未来
- 作者：Susan B. Barnes;Neil Frederick Hair
- 期刊名称：《International Journal of Internet Marketing and Advertising》 | 2009年第3期
- advertising;
- internet;
- McLuhan;
- banner advertisements;
- user-generated content;
- chronology;
- personal branding;
- internet marketing;
2.The determinants of online security concerns and their influence on e-transactions

机译：在线安全问题的决定因素及其对电子交易的影响
- 作者：Seounmi Youn;Mira Lee
- 期刊名称：《International Journal of Internet Marketing and Advertising》 | 2009年第3期
- online security concerns;
- e-transactions;
- consumer characteristics;
- psychographics;
- internet marketing;
3.Consumer attitudes towards firms' marketing activities: the implications for marketing communications strategies

机译：消费者对公司营销活动的态度：对营销传播策略的影响
- 作者：Hyokjin Kwak;Howard Forman;George M. Zinkhan
- 期刊名称：《International Journal of Internet Marketing and Advertising》 | 2009年第3期
- consumer attitudes;
- advertising;
- pricing;
- products;
- international marketing;
- internet marketing;
- USA;
- Korea;
4.Understanding the effectiveness of online digital music sampling: an exploratory study

机译：了解在线数字音乐采样的有效性：一项探索性研究
- 作者：Yanbin Tu;Min Lu
- 期刊名称：《International Journal of Internet Marketing and Advertising》 | 2009年第3期
- digital music;
- online digital music sampling;
- music evaluation;
- willingness-to-pay;
- WTP;
- internet marketing;
5.The cross-national comparison of website feature preferences: a practical approach

机译：网站功能偏好的跨国比较：一种实用方法
- 作者：Brian F. Blake;Cristina Shamatta;Kimberly A. Neuendorf;Rhiannon L. Hamilton
- 期刊名称：《International Journal of Internet Marketing and Advertising》 | 2009年第3期
- online shopping;
- website feature preferences;
- global marketing;
- cross-cultural comparisons;
- website localisation;
- internet marketing;
- internet advertising;
- China;
- Poland;
- USA;

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