首页>外文期刊>经济>Journal of Business To Business Marketing

Journal of Business To Business Marketing

中文名称：企业对企业营销杂志

ISSN：1547-0628
出版周期：

发文量：36

期刊论文

热门论文

年度选择

2009
- 第1期
- 第3期
2008
- 第1期
- 第2期
- 第3期
- 第4期

更多>>

全选（0）

1.Journal of Business-to-Business Marketing Part I: Subject Listing

机译：企业对企业营销杂志第一部分：主题列表
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第1期
- business marketing;
- business-to-business marketing;
- industrial marketing;
- business education;
2.Journal of Business-to-Business Marketing Part II: Titles and Abstracts-Chronological

机译：企业对企业营销杂志第二部分：标题和摘要-按时间顺序
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第1期
3.Commentary: Relative Presence of Business-to-Business Research in Retailing Literature

机译：评论：零售文献中企业对企业研究的相对存在
- 作者：Rajiv P. Dant;James R. Brown
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第1期
- B2B vs. B2C research;
- B2B retailing research;
- Journal of Retailing;
4.Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: Review and Future Directions

机译：评论：营销文献中企业对企业研究的相对存在：回顾与未来方向
- 作者：J. David Lichtenthal;Venkatapparao Mummalaneni
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第1期
- business marketing;
- industrial marketing;
- literature reviews;
5.Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: The Demand-Oriented Path Forward

机译：评论：营销文献中企业对企业研究的相对存在：以需求为导向的前进之路
- 作者：Naresh K. Malhotra;Can Uslay
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第1期
- industrial marketing;
- business-to-business marketing;
- marketing literature;
- commentary;
6.Reply: Assessing B2B Research in the Marketing Literature: Focus versus Relevance

机译：答复：在营销文献中评估B2B研究：重点与相关性
- 作者：Peter J. LaPlaca;Jerome M. Katrichis
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第1期
7.Relative Presence of Business-to-Business Research in the Marketing Literature

机译：营销文献中企业对企业研究的相对存在
- 作者：Peter J. LaPlaca;Jerome M. Katrichis
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第1期
- industrial marketing;
- business-to-business marketing;
- marketing literature;
8.Journal of Business-to-Business Marketing Part III: JBBM Book Reviews

机译：企业对企业营销杂志第三部分：JBBM书评
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第1期
- business marketing;
- business-to-business marketing;
- industrial marketing;
- book reviews;
- review essays;
9.Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents

机译：集群中的客户忠诚度：感知的价值和满意度作为前提
- 作者：Luis J. Callarisa Fiol;Enrique Bigne Alcaiz;Miguel A. Moliner Tena;Javier Snchez Garca
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第3期
- loyalty;
- cluster;
- perceived value;
- emotional value;
- social value;
- satisfaction;
10.Managing International Business in China, by Xiaowen Tian

机译：田小文在中国管理国际业务
- 作者：Anton Kriz
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第3期
11.Value-Creation Logic in Supply Chain Relationships

机译：供应链关系中的价值创造逻辑
- 作者：Trond Hammervoll
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第3期
12.Alliance-Based New Product Development Success: The Role of Formalization in Exploration and Exploitation Contexts

机译：基于联盟的新产品开发成功：形式化在勘探和开发环境中的作用
- 作者：C. Jay Lambe;Robert E. Morgan;Shibin Sheng;Gopal Kutwaroo
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第3期
- new product development;
- NPD alliances;
- exploration;
- exploitation;
13.The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts

机译：镜像和移情的融合：企业对企业个人销售说服力中的交流培训
- 作者：Robin T. Peterson;Yam Limbu
- 期刊名称：《Journal of Business To Business Marketing》 | 2009年第3期
14.Interorganizational Ethical Conflict within Alliances: A Conceptual Framework and Research Propositions

机译：联盟内部的组织间伦理冲突：概念框架和研究命题
- 作者：D. Eric Boyd;Kevin L. Webb
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第1期
- Alliances;
- ethics;
- conflict;
15.First-Offer Disadvantage in Zero-Sum Game Negotiation Outcomes

机译：零和游戏谈判结果中的先发劣势
- 作者：Michael J. Cotter a;James A. Henley Jr. b
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第1期
- Negotiation;
- first offer;
- counter offer;
- salespeople;
- bargaining;
- anchoring;
16.Analyzing Customer-Orientation Practices of Firms from a Wider Perspective

机译：从更广泛的角度分析企业的客户导向实践
- 作者：Gabriel Baffour Awuah
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第1期
- Customer-orientation;
- network of exchange relationships;
- PSFs;
- third parties;
17.Devoloping Sourcing Capabilities, Creating Strategic Change in Purchasing and Supply Management

机译：发展采购能力，在采购和供应管理中创造战略变革
- 作者：Robert Spencer
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第1期
18.From the Editor—The Essence of Business Marketing Theory, Research, and Tactics: Contributions of the Journal of Business-to-Business Marketing

机译：编辑致辞—商业营销理论，研究和策略的精髓：《商业对企业营销杂志》的贡献
- 作者：J. David Lichtenthal
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第2期
19.Response to: “The Journal of Business-to-Business Marketing Comes of Age”

机译：回应：“企业对企业营销杂志时代已来临”
- 作者：Earl D. Honeycutt Jr.;Shawn T. Thelen
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第2期
- Content analysis;
- journal self-evaluation;
- business marketing;
20.The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing

机译：企业营销理论，研究和策略的精髓：《企业对企业营销杂志》的贡献
- 作者：J. David Lichtenthal;Venkatapparao Mummalaneni;David T. Wilson
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第2期
21.The Journal of Business-to-Business Marketing Comes of Age: Some Postscripts

机译：企业对企业营销杂志成时代：一些后记
- 作者：Rajiv P. Dant;Ivan I. Lapuka
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第2期
- Business marketing;
- business-to-business marketing;
- B2B research;
- industrial marketing;
- B2B education;
22.Commentary on “The Essence of Business Marketing…” by Lichtenthal, Mummalaneni, and Wilson: The JBBM Comes of Age

机译：利希滕塔尔，穆玛兰尼尼和威尔逊对“企业营销的本质……”的评论：JBBM时代来了
- 作者：Peter J. LaPlaca
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第2期
- Industrial marketing;
- B2B marketing;
- marketing literature;
- marketing journals;
23.Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers

机译：Lichtenthal，Mumlananeni和Wilson的评论“企业营销理论，研究和策略的实质：《企业对企业营销杂志》的贡献”：通过扩大买卖双方的角色而发生的范式转变和前景
- 作者：Naresh K. Malhotra;Can Uslay;Nelson Oly Ndubisi
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第2期
- Roles of buyers;
- roles of sellers;
- service-dominant logic;
- value cocreation;
- return on marketing investment;
- innovation;
24.Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson

机译：Lichtenthal，Mummananeni和Wilson的评论“企业营销理论，研究和策略的本质：企业对企业营销期刊的贡献”
- 作者：Arch G. Woodside Jr.
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第2期
- Relationships;
- theory;
- direct observation;
- conscious;
- unconscious;
- mental models;
25.Reply to Commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing”

机译：回复丹特和拉普卡，霍尼卡特和特伦，马尔霍特拉，乌斯莱和恩杜比西，拉普拉卡和伍德赛德的评论，主题为“企业营销理论，研究和策略的实质：《企业对企业营销杂志》的贡献”
- 作者：Venkatapparao Mummalaneni;J. David Lichtenthal;David T. Wilson
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第2期
26.How to Become Solution Provider: System Supplier's Strategic Tools

机译：如何成为解决方案提供商：系统供应商的战略工具
- 作者：Anton Helander;Kristian Mller
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第3期
- System business;
- solution provider;
- system supplier capabilities;
- customer relationship management;
27.An Augmented Model of Customer Loyalty for Organizational Purchasing of Financial Services

机译：用于组织金融服务采购的客户忠诚度增强模型
- 作者：Yew-Wing Lee;Steven Bellman
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第3期
- Customer loyalty;
- financial services;
- satisfaction;
- relational orientation;
- moderating effect;
- portfolio approach;
- partial least squares;
28.Toward an Enhanced Definition and Measurement of Purchasing's Strategic Role in Buyer-Supplier Relationships

机译：增强定义和衡量采购在供方关系中的战略作用
- 作者：Michael A. Humphreys;Michael R. Williams;Daniel J. Goebel
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第3期
- Relationship marketing;
- relational exchange;
- supplier-oriented purchasing behavior;
29.Erratum

机译：勘误表
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第3期
30.Building Supply Chain Excellence in Emerging Economies

机译：在新兴经济体中建立卓越的供应链
- 作者：Alessandro Pagano
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第3期
31.Achieving Suitable Coopetition in Buyer-Supplier Relationships: The Case of AstraZeneca

机译：在买家与供应商之间的关系中实现适当的竞争：阿斯利康的案例
- 作者：Per Erik Eriksson
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第4期
- Buyer-supplier relationships;
- coopetition;
- control;
- governance;
- purchasing;
- transaction cost economics;
32.International Key Account Management in Manufacturing Companies: An Exploratory Approach of Situative Differentiation

机译：制造业公司的国际大客户管理：一种地区差异的探索性方法
- 作者：Dirk Zupancic;Markus Mllner
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第4期
- International key account management (IKAM);
- global account management;
- situative differentation;
33.Handbook of Qualitative Research Methods in Marketing

机译：市场营销定性研究方法手册
- 作者：Jon M. Shapiro
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第4期
34.An Exploratory Study of Trade Show Formation and Diversity

机译：贸易展的形成与多元化探索
- 作者：Jianan Wu;Gary L. Lilien;Aniruddha Dasgupta
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第4期
- Trade show;
- business marketing;
35.The Impact of Team Characteristics on the Course and Outcome of Intergroup Price Negotiations

机译：团队特征对团体间价格谈判的过程和结果的影响
- 作者：Klaus Backhaus;Jenny van Doorn;Robert Wilken
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第4期
36.Strategy as Practice—An Activity-Based Approach

机译：战略即实践-基于活动的方法
- 作者：Debbie Harrison
- 期刊名称：《Journal of Business To Business Marketing》 | 2008年第4期

客服邮箱：kefu@zhangqiaokeyan.com

客服微信
服务号