首页>外文期刊>文化、科学、教育、体育>Journal of Marketing For Higher Education

Journal of Marketing For Higher Education

中文名称：高等教育营销杂志

ISSN：1540-7144
出版周期：

发文量：22

期刊论文

热门论文

年度选择

2009
- 第1期
2008
- 第1期
- 第2期
- 第2期

更多>>

全选（0）

1.Education as Service: The Understanding of University Experience Through the Service Logic

机译：服务即服务：通过服务逻辑理解大学经验
- 作者：Irene C. L. Ng;Jeannie Forbes
- 期刊名称：《Journal of Marketing For Higher Education》 | 2009年第1期
- university;
- service;
- value co-creation;
- marketing;
2.Higher Education Institutions: Satisfaction and Loyalty among International Students

机译：高等教育机构：国际学生的满意度和忠诚度
- 作者：Audhesh K. Paswan;Gopala Ganesh
- 期刊名称：《Journal of Marketing For Higher Education》 | 2009年第1期
- higher education;
- international student;
- service augmenters;
- satisfaction;
- loyalty;
3.Prospective Students' Perceptions of University Brands: An Empirical Study

机译：潜在学生对大学品牌的认知：一项实证研究
- 作者：Roger Bennett;Rehnuma Ali-Choudhury
- 期刊名称：《Journal of Marketing For Higher Education》 | 2009年第1期
- HE marketing;
- university branding;
- organizational identity;
- brand architecture;
4.A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges

机译：基督教私立大学营销实践变化的纵向研究
- 作者：Brian A. Vander Schee
- 期刊名称：《Journal of Marketing For Higher Education》 | 2009年第1期
- marketing in higher education;
- private colleges;
- Christian colleges;
5.Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes

机译：利用机构选择因素来制定招聘信息：向私立高校推销小型私立大学，以求生
- 作者：Gary R. Johnson;Colby Jubenville;Benjamin Goss
- 期刊名称：《Journal of Marketing For Higher Education》 | 2009年第1期
6.Underlying Consumer-Valuing Structures of Baby Boomers as Older Adults in Community Colleges: A Grounded Theory

机译：社区大学中高龄婴儿潮的潜在消费者评价基础结构：扎根理论
- 作者：Louis Mark Palazesi;Beverly L. Bower;Robert A. Schwartz
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- Baby Boomers;
- older adult learners;
- marketing postsecondary experiences;
- reinventing self;
7.SERVMO: A Measure for Service-Driven Market Orientation in Higher Education

机译：SERVMO：以服务为导向的高等教育市场定位的措施
- 作者：B. H. Voon
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- Service-driven market orientation;
- higher education and Malaysia;
8.Service Strategies for Higher Educational Institutions Based on Student Segmentation

机译：基于学生细分的高校服务策略
- 作者：Amit K. Ghosh;Rajshekhar Javalgi;Thomas W. Whipple
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- Segmentation;
- service strategies;
- registration data-analysis;
9.Conjoint Analysis of Study Abroad Preferences: Key Attributes, Segments and Implications for Increasing Student Participation

机译：出国留学偏好的联合分析：关键属性，细分和对增加学生参与度的影响
- 作者：Michael S. Garver;Richard L. Divine
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- Study abroad;
- Conjoint analysis;
- segmentation;
10.University Student Satisfaction: An Empirical Analysis

机译：大学生满意度：实证分析
- 作者：Michael D. Clemes;Christopher E. C. Gan;Tzu-Hui Kao
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- Higher Education;
- Hierarchal Model;
- Student Satisfaction;
- Service Quality;
- Service Quality Dimensions;
- Behavioural Intentions;
11.De-Mystifying the U.S. News Rankings: How to Understand What Matters, What Doesn't and What You can Actually Do About It *

机译：揭开美国新闻排名的神秘面纱：如何理解问题，不重要以及您可以实际采取的措施*
- 作者：Joe Brennan;Robert Brodnick;Diana Pinckley
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
12.A Market/Value Based Approach to Satisfy Stakeholders of Higher Education

机译：基于市场/价值的高等教育利益相关者满意方法
- 作者：Gordon W. McClung;Mary W. Werner
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第1期
- University planning;
- higher education;
- stakeholder value;
- student retention;
13.Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

机译：在市场空间中的定位：瑞典大学在线品牌个性的评估
- 作者：Robert A. Opoku;Magnus Hultman;Esmail Saheli-Sangari
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第1期
14.Marketing for Higher Education: A Relationship Marketing Approach

机译：高等教育营销：一种关系营销方法
- 作者：yvind Helgesen
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第1期
15.Stressors for College Bound High School Students Based on Sex of Respondents

机译：基于受访者性别的大学生高中生压力源
- 作者：Gregory M. Broekemier;Kay A. Hodge
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第1期
- Stressors;
- college-bound students;
- sex;
- life change;
- college/university marketing;
16.Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities

机译：国际化还是国际营销？了解加拿大大学留学生选择的两个框架
- 作者：Liang-Hsuan Chen
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第1期
- Internationalization;
- marketing of education;
- international education;
- international student choice;
17.Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA

机译：影响MBA学生口口相传建议的因素：对学校质量，教育成果和MBA价值的检验
- 作者：Grady Bruce;Rachel Edgington
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第1期
- Word-of-mouth;
- school recommendation;
- MBA;
- marketing higher education;
18.An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships

机译：声誉和关系质量的综合分析：大学与学生之间的关系研究
- 作者：Sung-Un Yang;Sue Westcott Alessandri;Dennis F. Kinsey
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- University reputation;
- student-university relationships;
- higher education;
- Q methodology;
19.Aspects of Educational Delivery within Sino-Foreign Educational Alliances: Is This the Real Key to Success?

机译：中外教育联盟内部的教育交付方面：这是成功的真正关键吗？
- 作者：Mike Willis
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- Education;
- alliances;
- collaboration;
20.Study Motivations and Study Preferences in the Korean Hospitality and Tourism Field

机译：韩国酒店和旅游领域的学习动机和学习偏好
- 作者：Samuel Seongseop Kim;Myong Jae Lee;Kaye Chon
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- Study motivation;
- study preference;
- study abroad;
- hospitality and tourism management (HTM);
21.An Exploratory Study of International Students Studying and Living in a Regional Area

机译：留学生在区域性地区学习和生活的探索性研究
- 作者：Peter Townsend;Huay Jun Poh
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- International students;
- regional study;
- cultural adaptation;
22.Changing the Name of a Major University: A Case Study and How-To Guide

机译：更改主要大学的名称：案例研究和操作指南
- 作者：Diana L. Haytko;Greg Burris;Sarah M. Smith
- 期刊名称：《Journal of Marketing For Higher Education》 | 2008年第2期
- Name change;
- branding;

客服邮箱：kefu@zhangqiaokeyan.com

客服微信
服务号