摘要:运用文献资料法、专家访谈法、德尔菲法、比较分析法。以管理学为视角,从运行目标、运行内容、组织机构设置及职能划分、组织机构内外部的沟通协调、管理方法等方面,对十一运会堪体村的运行管理进行分析。认为十一运会媒体村在运行管理上还存在职能定位欠准确、知行合一需加强、配套设施需加强、服务项目需丰富、各类资源需合理利用、专业水平有待提高、管理方法欠精细等不足。十一运会媒体村的运行管理总体是成功的,但还存在待完善的方面,针对性地提出完善全运会媒体村运行管理的建议。%With the perspective of management, this paper adopts the methods of literature study, expert interview,Delphi method and comparative analysis to analyze the operating targets and content, organization setting and functional division, the internal and external communication and management methods on the operation man- agement of the 11th National Games Media Village. The study indicates the operation management of the 11th National Games Media Village's function orientation owes accuracy, knowledge and action should be strengthen to unify, supporting facilities need to strengthen, service items should be rich, all kinds of resources should be reasonably use, professional level needs to enhance and management methods should be fine, etc. In general, the operation management of the 11th National Games Media Village was successful, but there still exists to perfect and this research aims to propose some useful advises for perfecting the operation management of the National Games Media Village.