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International workshop on data mining and audience intelligence for advertising

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1.Variable Selection for Ad Prediction

机译：广告预测的可变选择
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2008年
- click-through-rate;
- variable selection;
- model selection;
- web advertising;
2.Sponsored Ad-Based Similarity: An Approach to Mining Collective Advertiser Intelligence

机译：赞助基于广告的相似性：挖掘集体广告商情报的方法
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2008年
3.Consistent Phrase Relevance Measures

机译：一致的短语相关措施
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2008年
- keyword extraction;
- relevance measures;
- online advertising;
- gaussian process regression;
4.Online Effects of Offline Ads

机译：离线广告的在线效果
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2008年
- statistical inference;
- difference-in-difference estimation;
- lift;
- causal modeling;
- bootstrapping;
5.Comparing Performance Metrics in Organic Search with Sponsored Search Advertising

机译：将绩效指标与赞助搜索广告进行比较
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2008年
- organic search;
- hierarchical bayesian modeling;
- paid search advertising;
- electronic commerce;
- internet economics;
6.An Empirical Analysis of Return on Investment Maximization in Sponsored Search Auctions

机译：赞助搜索拍卖中投资回报率的实证分析
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2008年
- sponsored search auctions;
- empirical analysis;
- campaign optimization;
- bidding agent;
- return on investment;
7.An algorithm for analyzing personalized online commercial intention

机译：分析个性化在线商业意图的算法
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2008年
- online-commercial intention;
- conditional random field;
- semantic similarity;
8.Revenue Optimization with Relevance Constraint in Sponsored Search

机译：赞助搜索中的相关约束收入优化
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
- sponsored search;
- revenue optimization;
- ranking;
- machine learning;
9.Ad Quality On TV: Predicting Television Audience Retention

机译：电视上的广告质量：预测电视观众保留
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
10.Handling Missing Values in GPS Surveys Using Survival Analysis

机译：使用生存分析处理GPS调查中缺失值
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
- GPS;
- missing values;
- survival analysis;
- mobility mining;
- outdoor advertising;
11.Pricing Guidance in Ad Sale Negotiations: The PrintAds Example

机译：广告销售谈判的定价指导：Printads示例
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
12.Probabilistic Latent Semantic User Segmentation for Behavioral Targeted Advertising

机译：行为目标广告的概率潜在语义用户分割
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
- behavioral Targeting (BT);
- user segmentation;
- probabilistic latent semantic analysis;
13.Inferring Local Synonyms for Improving Keyword Suggestion in an On-line Advertisement System

机译：推断出用于改进在线广告系统中的关键字建议的本地同义词
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
- web advertisement;
- automatic keyword suggestion;
14.A Markov Chain Model for Integrating Behavioral Targeting into Contextual Advertising

机译：用于将行为目标集成到上下文广告中的马尔可夫链模型
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
- contextual advertising;
- behavioral targeting;
- markov chain model;
- click-through data;
15.Data-Driven Text Features for Sponsored Search Click Prediction

机译：数据驱动的文本功能，用于赞助搜索单击预测
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
- sponsored search;
- click prediction;
- text features;
- maximum entropy model;
- language model;
- vector-space model;
16.Online Allocation of Display Advertisements Subject to Advanced Sales Contracts

机译：显示广告的在线分配，但经过先进的销售合同
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
- display advertising;
- online algorithms;
- simulation;
- optimization;
17.Argo: Intelligent Advertising by Mining a User's Interest from His Photo Collections

机译：ARGO：通过从他的照片集中挖掘用户的兴趣来智能广告
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年
- photo monetization;
- user interest modeling;
- image understanding;
18.Scalable Clustering and Keyword Suggestion for Online Advertisements

机译：可扩展的聚类和在线广告的关键字建议
- 会议名称：《International workshop on data mining and audience intelligence for advertising》 | 2009年