Buyer's View: Leathercare Renovations- from ruin to restoration

摘要

During the preparation of this series of articles, World Leather has visited a wide range of users and consumers of the main product of the industry i.e. the leather itself. The buyers have been involved with the majority of leather types produced by the tanning industry, from the heaviest hides to the lightest of skins for a bewildering range of end uses and products. One of the more frequently posed questions to the various buyers is whether they believe that the leather producers actively market the leather to the final consumer or even see the need to do so. With only very few exceptions the answer up to now has been a definite negative and it would appear that the tanning industry does not see the need for, nor the benefit, of marketing its product or its brand. There are, of course, very good reasons for this. The main buyer is very rarely the final consumer, the leather is sometimes only a minor part of the product and cost of marketing is often seen as not bringing as much value as technical or process development.