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Aesthetic and emotional labour through stigma: national identity management and racial abuse in offshored Indian call centres

机译:通过污名化进行审美和情感劳动:离岸印度呼叫中心的国家身份管理和种族虐待

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This article examines the emotional complexities and stresses associated with national identity management (accent modification, the use of western pseudonyms and location masking) and customer-instigated racial abuse in offshored Indian call centres. Drawing on 77 semi-structured interviews with frontline employees in Bangalore, the research reveals that although call centre agents can find identity management beneficial in easing customer apprehensions and in achieving organizational performance targets, such identity regulation can result in the experience of stress, role ambiguity and work alienation. The article demonstrates that employees need to manage the stigma relating to their 'Indian' identity in order to fulfil the challenges of aesthetic and emotional labour. Furthermore, the article explains how the mobilization of aesthetic labour through stigma management can intensify frontline worker experiences of emotional labour.
机译:本文研究了在离岸的印度呼叫中心,与国家身份管理(重音,使用西方化名和位置屏蔽)以及客户煽动的种族虐待相关的情绪复杂性和压力。通过对班加罗尔一线员工进行的77次半结构化访谈,该研究表明,尽管呼叫中心座席可以发现身份管理在缓解客户忧虑和实现组织绩效目标方面是有益的,但这种身份监管可能会带来压力,角色歧义的经历。和工作疏远。文章表明,员工需要应对与“印度”身份有关的污名,才能应对审美和情感劳动的挑战。此外,本文还说明了通过耻辱感管理动员审美劳动如何增强一线工人的情感劳动体验。

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