The global outdoor sportswear market is estimated to reach a value of US$48.67bn by 2020, rising from US$42.61bn in 2016, according to Euromonitor International. The growth is underlined by several factors including modern living and increasing health and wellbeing consciousness leading many people to re-connect with nature. Besides, the popularity of adventure tourism, eco-tourism and 'microadventures' supports the market expansion. Plus, active lifestyles giving rise to outdoor products used in urban environments, and female participation in outdoor activities, facilitates demand for new types of offerings.
展开▼
