2005: Make Or Break For MMS?

摘要

The technology and content delivery mechanism known as multimedia messaging services, or MMS, was launched with much fanfare nearly three years ago. Infrastructure providers forecasted then that MMS would become the next generation of SMS, reaping vast new revenues for carriers. Like many technologies, however, MMS hasn't headed as quickly to market as some had hoped. There are a variety of reasons - handset delays were blamed early on - and some analysts now say that 2005 will be a make-or-break year for the technology. Anticipation for MMS is rising this year due to a number of reasons, including the increase in MMS handsets in use, the number of operator networks that have deployed the technology, and the fact that carriers - at least in Europe - have signed interoperability agreements.