Taking Chances & the Creation of Compelling New Media Services

摘要

At the top of carriers' lists is the mandate to muscle up their networks to deliver advanced services and to do so rapidly and cost-effectively. After all, it is a hotly competitive market out there in which carriers are madly racing to meet subscriber needs and drive revenue on advanced networks. Carriers are currently wrestling with finding the balance -services that appeal and serve the broad spectrum of customers without becoming so diverse that it overwhelms them.