A Brand's App Can Thoughtfully Extend the Brand

摘要

Wasting valuable device storage on some brand's mobile application is a tough sell. In many cases, all necessary info (address, phone, hours) can be gleaned from a Google search or a quick perusal of a web page. And many times, a brand's mobile app is little more than a joylessly condensed version of said web page. As a result, the conversation has shifted from why a brand needs a mobile app to why in the world would anyone download a brand's mobile app?'