'Wi-Fi challenge' affecting mobile content revenues, says Bango

摘要

According to Bango, a mobile billing and analytics company, over 20 percent of people visiting Web sites to purchase content using their mobile phones are now connecting via Wi-Fi. This presents a major challenge to both content providers and operators as these mobile visitors are unrecognized by the networks, making it difficult to sell and market mobile services to them and significantly affecting mobile content revenues.rnSmartphones and high-end mobile devices with Wi-Fi, such as BlackBerrys, the Apple iPhone, Windows Mobile devices, Google Android, and Nokia Series 60 (N95, etc), represent the fastest-growing mobile-phone segment. This means that Wi-Fi is appearing more frequently as a primary connection method across a growing range of handsets, according to data recorded in Bango Analytics.