Big Champagne Is Watching You

摘要

Joe Fleischer twists restlessly in his Aeron chair and nods at the voice on the other end of the telephone. Tapping his fingers on his computer's mouse, he stares out the window of his Beverly Hills office at the new BMWs and battered Celicas inching down Wilshire Boulevard. "Uh-huh, uh-huh," he says. "Got it." Fleischer is talking to a client, an executive at one of the major labels who's working a band he's sure could go platinum, if only radio would give the group a chance. The band's first two albums earned it a fervent fan base, but to get bigger, its new single needs airplay, the all-important spark of sales. "Give me a story I can take to radio," the executive on the other end of the line tells him. Fleischer hangs up, turns to his computer, and clicks through an online database. On his screen, he can see in astonishing detail when, where, and what Internet users are sharing on peer-to-peer file-swapping services like Kazaa, Morpheus, and Grokster. He searches for cities where downloads of the band's single are outpacing its exposure on radio. He likes what he sees. In Atlanta, sharing of the group's new album is up more than 1,200 percent over the previous week; in Houston and New York, 300 percent. So Fleischer checks to see how much airplay the track is getting on alternative rock stations in those markets. Very little, it turns out - less than five spins per week in each city. "Jesus," he whispers. In Houston, "KTBZ only spun it once, and it still got into the top 15 downloads. This is hot."