YOU CAN REINVENT YOURSELF ONLINE

摘要

The old days sure were a blast, when the only thing flowing faster than the Patron was the stream of phone-cam shots of you and your entourage tearing up VIP lounges. But now that you've got a real job, your intemperate posts, incriminating photos, and rep as a Dirty South playa aren't really something you want your boss to know about. If your online persona has rnbecome a digital albatross, it's time for a makeover. ■ You don't have to move to the Caribbean or fry your fingertips with lye. Instead, think like a corporation: rebrand. Just as Anderson Consulting metamorphosed into rnAccenture when its namesake got tangled in accounting scandals, you can declare identity bankruptcy and start fresh.