All Hail the Late Adopter

摘要

If youbelieve the standard theory abouthownewgadgets like the iPad succeed, if s all up to the early adopters. These are the diehard gear hounds like me who buy anything new. Early adoptersrnare only a small slice of the market-an estimated 13.5 percent-but high tech marketers usually target them first. Get the early adopters excited, the thinking goes, and they'll talk up the gizmo to their friends, eventually persuading the great mass of the market to buy.