It's a videogame that's basedonatoy line thafs based onamovie that's based on a theme park ride. The upcoming Lego Pirates of the Caribbean: The Video Game may be the most extreme example of what biz geeks call cobranding-marketingmultiple brands inoneproduct.Youseeiteverywhere,fromBetty Crocker Hershey's Ultimate Fudge Supreme Brownie Mix to the Ken Taco Hut (KFC, Taco Bell, and Pizza Hut in one restaurant!). The games featuring Lego-fied versions of Harry Potter, Batman, and Star Wars characters have grossed more than a billion dollars. When cobranding goes wrong, however, the results can be dire-and hilarious. Here are some awesomely awful Frankenbrands.
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