ivan wong struggled with his camera strap. It would whip through the air when he turned his lens, occasionally flapping into the frame and destroying the composition. It's a common issue, but for Wong it was more than an annoyance-as a professional sports photographer, he depended on his ability to capture the perfect moment. A wayward strap could kill an entire assignment.¶Wong talked to some fellow photographers-his brother, Ben, and his friend Anne Bui, a product developer at Fox Racing. They agreed it was a problem. So they did what any modern maker would: They designed their own solution. The idea was to connect the strap to one point on the bottom of the camera-the threaded tripod mount-instead of two points on the top. That should keep the strap out of the shot and reduce tangling. They grabbed some nuts and bolts from a local workshop and hit Ivan and Ben's parents' garage. Their prototype wasn't pretty, but it worked. They called it the C -Loop and began to think it might have commercial potential.
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