THE POWER OF BIG DATA

摘要

Enter Smarter Analytics from IBM-software, systems and strategies that help companies combine their own enterprise data with their consumers' unstructured data to see a fuller picture. A big data platform, paired with predictive and sentiment analytics, allows organizations to correlate, for example, sales records with social media mentions for more relevant insights. communications carrier, XO Communications was able to predict likely customer defections within 90 days, reducing churn by 35 percent the first year.