A decade ago sales at the Burberry fashion house were floundering. Together, CEO Angela Ahrendts and creative chief Christopher Bailey turned the company around, making Burberry an admired name in fashionand branching into China and the digital world with equal skill-which is probably why Apple poached Ahrendts last year to help build out its already formidable retail capabilities. Soon after, Burberry appointed Bailey its new CEO, an unusual track for a creative director. Here he talks about managing a design-driven business.
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