SOME ASSEMBLY REQUIRED HIGH STYLE, PACKED FLAT

摘要

Ikea, that daunting sprawl of neutral pieces at DIY prices, doesn't exactly appeal to the well-heeled shopper hunting for, say, a stylish new armchair. That's why the West Elms and Crate & Barrels of the world exist: They design furniture with aesthetics and durability in mind. But have fun hauling that stuff home-a truck and a hefty fee are usually required. Now, a company called Campaign is making high-quality furniture that travels Dcea-style. "We're designing around the logistics and the delivery instead of thinking about it after the fact," founder Brad Sewell says. Campaign's couches and chairs pack flat, and they're engineered to fit within UPS and FedEx size requirements.