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OLYMPICS EVERYWHERE DISPERSE THE GAMES ALL ACROSS THE GLOBE

机译:奥林匹克运动会在世界各地分散游戏

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The 2016 Olympics in Rio de Janeiro will (probably) not be a disaster. Construction crews will finish the $43 million velodrome in the nick of time. There won't be an epidemic of Zika among athletes. Police crackdowns will prevent civil unrest from seriously disrupting the celebration. NBC's cameras will capture astounding beach views and triumphant competitors, and memories of the months of panic leading up to the games will melt away. But avoiding catastrophe isn't the same as achieving success: Contrary to the bold claims about economic development that accompany any mega-event, hosting the Olympics is almost always a financial disaster for cities in the long term, and Rio won't be the exception. Indeed, economists are uncommonly unanimous that hosting the Olympics is a bad bet. "The math just doesn't make sense," says Andrew Zim-balist, an economics professor at Smith College whose book Circus Maximus argued that even bidding on the Olympics makes cities a victim of a scandal-plagued International Olympics Committee. "They cost between $10 billion and $20 billion and generate in the range of $4 billion to $5 billion," he says. But there's a clear solution to this financial trap, one that would plant the games squarely in the age of streaming television and instantaneous global communication: We should split the whole thing up.
机译:2016年里约热内卢奥运会(可能)不会是一场灾难。施工人员将在极短的时间内完成耗资4,300万美元的赛车场。运动员中不会出现Zika流行病。警方的镇压将防止内乱严重破坏庆祝活动。 NBC的摄影机将捕捉到令人惊叹的海滩景色并赢得比赛的胜利,而对这场比赛前数月的恐慌的记忆也会消失。但是,避免灾难并不等于取得成功:与任何大型活动伴随的关于经济发展的大胆主张相反,从长远来看,举办奥运会几乎始终是城市的金融灾难,而里约热内卢不会例外。确实,经济学家一致认为举办奥运会是一个不好的选择。史密斯学院(Smith College)经济学教授安德鲁·津巴里斯特(Andrew Zim-balist)说:“数学根本没有道理。”他的书《 Circus Maximus》认为,即使参加奥运会也使城市成为饱受丑闻困扰的国际奥林匹克委员会的受害者。他说:“它们的成本在100亿至200亿美元之间,产生的成本在40亿至50亿美元之间。”但是,对于这种财务陷阱,有一个明确的解决方案,那就是在流媒体电视和即时全球通讯时代,直接植入游戏:我们应该将整个事情分解。

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  • 来源
    《Wired》 |2016年第8期|19-20|共2页
  • 作者

    MEGAN GREENWELL;

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