Using Software That Puts the Customer First

摘要

Building public trust in local government is a key priority of the League and its member cities. Customer trust and satisfaction is cultivated or lost with each interaction city staff has with residents and businesses. Unfortunately, it's all too common for a mayor, council member, city manager or department head to learn that a complaint or inquiry has fallen through the cracks. City officials want better insight into customer satisfaction and key areas of citizen interest. These desires, coupled with a mandate to increase efficiency, are prompting many California cities to invest in customer relationship management (CRM) tools.