The Titles of Manuscripts

摘要

In recent years I have noticed in both some journal and seminar titles the use of titles with double meanings. A made up example could be, Throwing Light on Fluorescence. At one time, double meaning titles were found only in newspapers and some news shows. I recently checked a number of titles in science journals and was surprised to see this type of title had made its way into science. From a science perspective this title is a disservice to the majority of scientists who do not write in this manner. One could ask, why is a double meaning title a problem? The answer is as follows.