Ericsson launches global advertising solution

摘要

Ericsson said that it has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers. With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while creating a positive user experience. The solution harnesses the power of Ericsson's customer base of global network operators to create a secure, anonymized, privacy-by-design database of carrier-derived data enhanced with other quality datasets.