Are Indian mobile websites equipped to handle consumer needs? A Google study answers the question

摘要

Indian mobile websites score high on Product and Mobile Page design (80%), Findability (69%), and Registration and Conversion (73%) but speed is low (55%) indicates a Google-commissioned study from Accenture Interactive benchmarking over 110 Indian mobile websites. With the rising influence of mobile, consumer experience is playing a critical role in mobile-commerce. Mobile sites have become important storefronts for brands, and customers' buying decisions are determined by seamless search and purchase journeys on their devices.