"My mobile phone bill has drastically reduced following the current meltdown and job insecurity. I am trying to save maximum sum for my future instead," says Himanshu Vijay, an employee working with a leading BPO. There is no other better way to understand how badly the slowdown has hit the people. If users cut down on their phone bills then it becomes so obvious that the telecom industry would be affected. How long will the telecom industry go strong if people start saving on the phone bills. Is this also another reason for the declining ARPU? "Every action has an equal and opposite reaction." (Newton's 3rd Law) If we look at the present slowdown, it closely resembles this law. It should not be forgotten that the market had been very bullish in the past few years and the dip had to happen sooner or later. It has not been long that the Indian economy has been hit by the slowdown, and everybody is already panicking. Certainly, it cannot be denied that most sectors have been adversely affected including IT, real estate and finance, but is the situation same for the communication industry too?
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