"You can invest as much as you like in aerodynamic trailers, telematics and everything else, but if you don't engage your drivers, it's a waste of money. They will wreck your project." So said Paul Allera, outspoken head of fleet at Fowler Welch, opening the session on fuel-reducing aids. Why? "Trucks are unbelievably clever: today, the driver only has to 'see' for them. But his right foot is still the device that sends the message to the engine management system, which tells the fuel what to do." Hence, his starting point has to be the drivers, not just the technology suppliers. "We have driver development managers, and driver trainers and assessors now," he explained. "And we recognise drivers with incentives. There are safe driver awards and we also reward them for reporting incidents."
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